Benefit has been solving brow dilemmas since Jean and Jane Ford opened their first boutique in San Francisco in 1976. Now, with 1.800 BrowBar beauty lounges in 45 countries, Benefit is the world’s largest employer of aestheticians and the world’s leading brow authority.

We’ve seen them all… Every shape, every hair and every dilemma… For this reason we know a “one-size-fits-all” brow solution just won’t do.

Four years ago, Benefit embarked on a bold brow mission… to create a collection that magically solves each and every brow dilemma.

  • Innovative high-performing formulas
  • Custom-designed applicators
  • Mistake-proof shades

Skimpy brows, patchy brows, barely there brows… All your brow dilemmas instantly disappear!

Gimme brow – Brow volumizing fiber gel : This award-winning brow-volumizing fiber gel is now available in 3 shades, including a natural-looking medium shade. So gals can brush on fuller-looking brows that match their coloring.

Goof proof brow pencil – Super easy brow-filling & shaping pencil: Fast, full & natural-looking brows magically appear thanks to the glide-on formula, soft color and goof-proof tip.

Precisely, my brow pencil – Ultra-fine brow defining pencil: This ultra-fine pencil fills in the blanks with incredibly natural-looking, hair-like strokes.

High brow & high brow glow – Highlighting pencils: Instantly highlight arches for brighter, boosted and younger-looking eyes.

BROWVO! conditioning primer – Nutrient-rich primer for fuller-looking brows:

This primer works 2 ways:

  1. CONDITIONS: Brows instantly look fuller, thicker and healthier.

Bonus boost! Wear overnight so it conditions & works its magic while you sleep.

  1. PRIMES: Wear under brow makeup to enhance color and extend wear.
  • Contains keratin & soy proteins known to help brows look THICKER, HEALTHIER & FULLER
  • Clear gel suits all brows

Brow zings – Total taming & shaping kit for brows: This pocket-size compact includes everything you need to tame & shape brows!

  • Perfectly paired wax & powder
  • Custom, extendable dual-ended brush
  • Mini slant tweezer

Ready, set, BROW! – 24-hour invisible shaping & setting gel: This invisible shaping & setting gel holds brow hairs in place & locks on makeup so brows don’t pull a disappearing act.

  • 24-hour* staying power
  • Flexible, flake-free formula
  • Easy to apply… Quick to dry!

*Instrumental test on 21 panelists

Ka-BROW! – Cream-gel brow color with brush: Brush on rich, wearable color! Ka-BROW cream-gel easily fills, sculpts & defines brows… and comes with a custom built-in brush.

  • Builds from natural-looking to dramatic
  • 24-hour* & waterproof**

*Instrumental test on 23 panelists

**Instrumental test on 20 panelists

3D BROWtones subtle brow-enhancing highlights : Instantly enhances your natural brow color with subtle highlights & soft contrast.

  • Highlights your natural brow hair
  • Water-resistant, 12-hour wear*
  • Wear alone or over brow pencil

*Instrumental test on 20 panelists